Stuff we like

When we asked over 300 marketing leaders in the U.S. to identify the activities they find most challenging, the number one thing they reported, by a wide margin, was “demonstrating the impact of marketing actions on financial outcomes.” This is a longstanding challenge for marketers. They want to demonstrate financial impact so that they can show accountability for business ...

Most of us, at some point in our career, will conduct a job search — if not several of them. While it can be a time of excitement and hope about new opportunities to come, it can also be a time of great uncertainty and anxiety. Not only will you likely feel the full range of possible emotions during the course of your overall job search, but you may also experience these hig...

No matter what your job is, work can be stressful. But what if it gets so stressful you feel like you have no time to relax? You end up bringing piles of work home with you, and it starts to cut into the time you should be spending on yourself or with your friends and family. Finding a good work-life balance can be tough, especially in the digital age when it’s so easy for y...

When Fyre Festival was first announced, it gained traction from those infamous "orange squares," posted by some of the world's most significant influencers. The strategy? Make the event mysterious and exclusive. It wasn't just about a party. It was about being someone who could afford to attend that party. Initially, it worked. It was also a viral photo of a cheese sandwich ...

DevOps is all the rage right now. It is currently the most aggressively recruited job title on LinkedIn, according to a 2018 report. Every CIO, CTO and CEO I know is looking to deploy DevOps in their organizations, and every senior level developer and systems administrator is banging their head trying to properly understand their role in the process. After sifting through a ...

I have worked full-time for five different organizations in telecommunications, high-tech and academia over twenty-five years. The employee population in those organizations has ranged from 1500 to well over 50,000. No matter the firm, business unit, or team, it is the executive assistants and support personnel who are the real heroes, the unsung makers of order. They are th...

Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition. Voice search and live videos were just two of the methods marketers explored to improve consumer interactions and brand awareness in 2018. As in...

The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time. It’s always been a challenge for marketers to get the right message, in front of the right person, at the right time. And that challenge remains the same today, but now that real-time engagement is a possibility, the def...

AI is the most important technology development of our lifetime, enabling systems to make autonomous decisions. AI monitors patterns in systems and human behaviour to create algorithms that provide solutions. We are in the transition generation where AI and automation will change the nature of work, play and the economy. The largest technology companies on the planet includi...

Speaking up is hard to do. You see something ethically questionable. Notice someone not being included. Run up against offensive speech. Disagree with an opinion that’s all too quickly become consensus. Want to add a different idea to the decision-making process. While we’d all like to think that if we saw something, we’d say something in these situations, we are strikingly ...