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Candidates are seeking workplaces where they can intertwine their beliefs with those of the company, and work together on a common vision of purpose and success. As leaders grapple with how to recruit top candidates and retain employees, they must rethink how they’re shaping and building a culture that unites people around a common cause. Great culture should provide continu...

Your LinkedIn page is often the centerpiece of your online career persona, yet most of us barely consider what we’re offering there. We serve up a motley buffet of achievements, experiences, identities, missions, and passions for readers to shovel through. Or we go the other way and set a sparse table with only the four basic food groups: name, current job, past experience, ...

As AI is increasingly incorporated into our workplaces and daily lives, it is poised to fundamentally upend the way we live and work. Concern over this looming shift is widespread. A recent survey of 5,700 Harvard Business School alumni found that 52% of even this elite group believes the typical company will employ fewer workers three years from now. The advent of AI poses ...

With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms, digital marketers are frequently scrambling just to keep up. Being aware of emerging or continuing trends is a vital...

Your assistant is an extension of yourself. Your success is their success, and equally, their success is your success. When one of you is off, the other one is left picking up the pieces. You greatly depend on each other to hit targeted work goals and achieve the shared outcomes that you want. Regular maintenance on three key pieces of this relationship can create important ...

We may not be living on Mars or traveling to work using jet packs, but there's no doubt the coming decade will bring many exciting technological advances. In this article, I want to outline the 25 key technology trends that I believe will shape the 2020s. 1. Artificial intelligence (AI) and machine learning. The increasing ability of machines to learn and act intelligently w...

Despite two decades of email and social media marketing, and the digitization of the consumer experience, catalog mailings have been steadily increasing since 2015. What’s more, is that consumers are surprisingly enthusiastic about receiving them – response rates from catalogs have increased by 170% from 2004 to 2018. The effects are not just confined to digital laggards who...

Artificial intelligence is the result of coding, and now coding is the result of artificial intelligence. Yes, AI has come full circle, because more companies and more coders are using it to aid the software development process. Now, software developers can use AI to write and review code, detect bugs, test software, and even optimize development projects. And thanks to such...

Imagine this scenario: An employee named Rowen arrives at work on his 10-year anniversary and finds a gift card with a sticky note on his desk. The note is from his manager, acknowledging his anniversary. Realizing it didn’t even include a thank-you or congratulations, Rowen rolls his eyes. While most companies run employee-recognition programs of some sort, all too often th...

Artificial intelligence has disrupted every area of our lives — from the curated shopping experiences we’ve come to expect from companies like Amazon and Alibaba to the personalized recommendations that channels like YouTube and Netflix use to market their latest content. But, when it comes to the workplace, in many ways, AI is still in its infancy. This is particularly true...