Trade Marketing Manager

Trade Marketing Manager

Job Title: Trade Marketing Manager
Contract Type: Permanent
Location: NSW
Reference: 1201713
Contact Name: Micki Persky
Contact Email:
Job Published: January 25, 2022 13:00

Job Description

The Opportunity
Talent Realised has exclusively partnered with one of the most successful, incredible, inspiring, and much loved global toy brands. Valuing children as their roles models for their business through their innate curiosity, creativity and imagination inspire everything they do. At their core, they strive to create a diverse, dynamic and inclusive culture of play, where everyone feels safe, valued, and that they belong.
Your New Role
Reporting to the Director of Marketing, this role presents a fantastic opportunity for a vibrant trade marketer who excels in converting first class consumer and shopper insights into compelling and innovative business and communication programs. As a pivotal role within the business, your success comes from a strong commercial understanding and focus of developing the products and brands presence instore, and ensuring the ANZ business leads the way in retail innovation marketing. Day to day you will manage the overall below-the-line strategy and execution within Australia + New Zealand (ANZ) by working closely with the eCommerce team, as this role strives to truly bring the brand experience to life, through impactful omnichannel activations and engagement with consumers & shoppers of all ages.
Main responsibilities:
  • Support the delivery of the Company’s strategy across the retail and Omni-channel shopper landscape
  • Work alongside customer and national accounts teams to translate customer & shopper insights into strategies that drive performance.
  • Maximize brand awareness and consumer sales through impactful below-the-line campaigns, in collaboration with Brand Marketing and Sales.
  • Drive a strategic approach to the implementation of retail POS across all national accounts, based on shopper insights
  • Develop innovative POS concepts aligned with brand objectives and customer needs. Manage the POS agency relationship and budget Co-ordinate the artwork creation with designer to ensure an impactful presence. Manage the POP budget.
  • Play an active part with Brand Marketing Teams, understanding accurately the brands’ priorities, pro-actively proposing initiatives to translate at Trade level the brands’ strategy
You’ll Need
Ideally, you have 3- 5 years industry experience in a high-impact consumer goods/toys/FMCG or even luxury brands space and have worked with/collaborated with e-commerce teams.
  • Ability to prioritize and plan in a very fast paced environment is crucial to the success of this role.
  • Proven experience in working and developing relationships with large mass merchants & grocery retailers in ANZ.
  • Solid experience in working with and negotiating contracts with agencies and external suppliers.
  • A demonstrated, strong understanding of shopper driven retail marketing across 360 channels and/or trade communications.
  • Ability to demonstrate and deliver best practices, high ROI examples of in store & online activated retail campaigns.
  • Have a true shopper-centric vision in seeking ideas and identifying solutions.
  • Excellent team player able to work independently, collaboratively, and cross-functionally in a fast-paced environment
  • A simplistic & effective work approach.
  • You love exploring new ideas, trends and possibilities and bring them to life in creative and innovative ways.
  • Ability to prioritize and manage multiple demands
  • Strong communicator & collaborator.
  • Strong analytical and budget management skills.
  • Being proactive, taking initiatives, and high attention to detail
The good stuff you’ll get when you get the job
For all of your hard work, you will be rewarded with the opportunity to be part of a highly successful and fun business with products that you know and love. 
Successful employees appreciate
  • Products and plenty of perks
  •  WFH/Office balance
  • Family Care Leave - enhanced paid leave options for those important times.
  • Insurances – everyone is covered by life and disability insurance
  • Wellness – wanting you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes.
Want to apply?
Please ensure ALL resumes are sent in WORD FORMAT ONLY.
Successful applications will be contacted by phone.

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