Trade Marketing Manager - ANZ

Trade Marketing Manager - ANZ

Job Title: Trade Marketing Manager - ANZ
Contract Type: Permanent
Location: NSW
Reference: 1105344
Contact Name: Micki Persky
Contact Email:
Job Published: May 07, 2021 16:00

Job Description

The Opportunity
Talent Realised has exclusively partnered with one of the most successful, incredible, inspiring, and much loved global toy brands. Valuing children as their role models for their business through their innate curiosity, creativity and imagination inspire everything they do. At their core, they strive to create a diverse, dynamic, and inclusive culture of play, where everyone feels safe, valued, and that they belong.
Your New Role
Reporting to the Director of Marketing – ANZ, this role presents a fantastic opportunity for an experienced and vibrant Trade Marketing professional to develop and execute high impact, efficient customer marketing, and in-store tactical programs along with developing and executing consumer and trade events right across the ANZ market. Your mandate is to ensure the brand integrity is consistent and to implement an effective activation strategy that achieves best practice in consumer and trade event activation that drive the brand values, understanding - and delivering against - customer needs, point of sale, and promotional merchandising standards - all that are on time and on budget.
This will involve:
  • Support the delivery of the Company’s strategy across the retail and Omni-channel shopper landscape
  • Work alongside customer and national accounts teams to translate customer & shopper insights into strategies that drive the group’s performance 
  • Improve brand awareness and consumer sales through impactful below-the-line campaigns, in collaboration with Brand Marketing and Sales. 
  • Drive a strategic approach to the implementation of retail POS across all national accounts, based on shopper insights 
  • Develop innovative POS concepts aligned with brand objectives and customer needs.
  • Lead the POS agency relationship and budget co-ordinate the artwork creation with designer to ensure an impactful presence including the POP budget 
  • Improve our customer value with the goal of positing the brand as the no.1 toy retail brand through retail marketing implementations 
  • Play an active part with Brand Marketing Teams, understanding accurately the brands’ priorities, pro-actively proposing initiatives to translate at Trade level the brands’ strategy 
  • Help ANZ lead the way in innovative retail marketing
Your New Role 
  • Experience in working with Australian & NZ Mass Merchants and Department Stores from a point of sale & in store event perspective
  • Trade Marketing experience including working with graphic design, multimedia, print, advertising, POS and promotional material.
  • B2C and/or B2B Event experience.
  • Strong understanding of POS logistics and marketing warehousing.
  • Strategic thinking, creative problem solving skills, self motivated abilities, knowledge of relevant consumer targets
  • Must be well organized and disciplined with the ability to plan your workload.
  • A degree in Marketing or an equivalent qualification
The good stuff you’ll get when you get the job
For all of your hard work, you will be rewarded with the opportunity to be part of a highly successful and fun business with products that you know and love. 
Successful employees appreciate
  • Products and plenty of perks
  • Close proximity to public transport
  • WFH/Office balance
Want to apply?
For a confidential discussion regarding this role, please contact Micki Persky from Talent.Realised on 0414 405 188
Please ensure ALL resumes are sent in WORD FORMAT ONLY.
Successful applications will be contacted by phone.

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