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DIGITAL MARKETING MANAGER/ENTERTAINMENT

DIGITAL MARKETING MANAGER/ENTERTAINMENT

Job Title: DIGITAL MARKETING MANAGER/ENTERTAINMENT
Contract Type: Permanent
Location: NSW
Industry:
Reference: 1244682
Contact Name: Micki Persky
Contact Email: micki@talentrealised.com.au
Job Published: May 16, 2022 10:45

Job Description

The Opportunity
 
Talent Realised has exclusively partnered with one of the most successful, incredible, inspiring, and much loved global toy brands. Valuing children as their roles models for their business through their innate curiosity, creativity and imagination inspire everything they do. At their core, they strive to create a diverse, dynamic and inclusive culture of play, where everyone feels safe, valued, and that they belong.
 
Your New Role
 
Reporting to Senior Director, Head of Marketing you will be an exceptional creative digital marketer who excels in taking first class customer shopper insights and converting then into compelling and innovative digital programs.  
The main roles and responsibilities for this position will include the following:
 
  • Strategically and creatively design and implement the overarching digital strategy across all channels
  • Evaluate performance on key campaigns, share learnings and best practice with BU and global Digital Network. Provide timely post campaign reporting and analysis for Search, display and video ensuring learning's are actively applied to future activities to maximise marketing return on investment
  • Plan and optimise an Always On Search Strategy to include Google, YouTube, and Amazon.
  • Develop and execute a unique, clear and resonating ANZ digital strategy based on the businesses core value proposition and KPI’s. Consult with the Brand Team across Search, VOD, Influencer, Display and Mobile.
  • Build relationships with Media and Creative Agencies. Ensure accurate & on time execution of campaigns. Manage relationships and projects in collaboration with global stakeholders including Google, Buzzfeed etc
  • Provide thought leadership that ensures best practice customer and consumer engagement and activation.
 
You’ll Need
 
We would love to talk with candidates who have proven extensive experience as a Digital Marketing Manager coupled with the ability to translate brand/marketing strategies into effective digital programs from strategy to tactical implementation from either client or agency side.  
You will also be able to demonstrate experience by having:
  • Business degree (Marketing major) and formal Digital Marketing training
  • 3-5 years minimum managing Social Media and content development for a consumer product brand.
  • Extensive experience in all digital areas – social media, digital marketing, digital media buying, optimized content, Google analytics and social monitoring tools
  • Proven ability to project manage and drive projects from conception through implementation and to analyse post-campaign results
  • Experience using Web analytics tools and Content Management Systems beneficial
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social
  • Exceptional stakeholder management skills – this role requires a high degree of relationship management, with exposure to senior leaders both internally and externally.
 
The good stuff you’ll get when you get the job
 
For all of your hard work, you will be rewarded with the opportunity to be part of a highly successful and fun business with products that you know and love. 
Successful employees appreciate
  • Products and plenty of perks
  • WFH/Office balance
  • Family Care Leave - enhanced paid leave options for those important times.
  • Insurances – everyone is covered by life and disability insurance
  • Wellness – wanting you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes.
 Want to apply?
 
 Please ensure ALL resumes are sent in WORD FORMAT ONLY.
 
Successful applications will be contacted by phone.

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