When we asked over 300 marketing leaders in the U.S. to identify the activities they find most challenging, the number one thing they reported, by a wide margin, was “demonstrating the impact of marketing actions on financial outcomes.”This is a longstanding challenge for marketers. They want to demonstrate financial impact so that they can show accountability for business r...
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8 Ways Marketers Can Show Their Work’s Financial Results
over 4 years ago by Mary Ellias -
How to Manage the Emotional Roller Coaster of a Job Search
over 4 years ago by Mary ElliasMost of us, at some point in our career, will conduct a job search — if not several of them. While it can be a time of excitement and hope about new opportunities to come, it can also be a time of great uncertainty and anxiety. Not only will you likely feel the full range of possible emotions during the course of your overall job search, but you may also experience these hig...
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