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E-COMMERCE RETAIL MARKETING MANAGER - TOYS/ENTERTAINMENT

E-COMMERCE RETAIL MARKETING MANAGER - TOYS/ENTERTAINMENT

Job Title: E-COMMERCE RETAIL MARKETING MANAGER - TOYS/ENTERTAINMENT
Contract Type: Contract
Location: NSW
Industry:
Start Date: ASAP
Reference: 1225064
Contact Name: Micki Persky
Contact Email: micki@talentrealised.com.au
Job Published: March 24, 2022 10:45

Job Description

The Opportunity
 
Talent Realised has exclusively partnered with one of the most successful, incredible, inspiring, and much-loved global toy brands (it’s not hard to guess who we are talking about) for a 12-month + contract role. Valuing children as their role models for their business through their innate curiosity, creativity and imagination inspire everything they do. At their core, they strive to create a diverse, dynamic, and inclusive culture of play, where everyone feels safe, valued, and that they belong.
 
Your New Role
 
Reporting to the Channel Director for e-Commerce, this role presents a fantastic opportunity for vibrant e-commerce marketer to lead the planning, execution, and implementation of eCommerce campaigns across strategic key account that drives growth.
Main responsibilities:
  • Create, socialise, and implement full-year strategic marketing/promotional plans for specific eCommerce sites across local eCommerce retailers (e.g. e-com calendar, paid search, social, newsletters, landing pages, etc)
  • Support sales in key customer planning and negotiation activities, development and execution of off-site traffic driving plans
  • Responsible for crafting detailed campaign/activity plans in collaboration with KAM and customer
  • Lead on-platform advertising execution for key partner sites (e.g. Amazon) while upholding brand values and tailoring an approach to specific markets and Partners
  • Perform market analysis including understanding changes of current product market share, understanding key category trends and market dynamics, and identifying growth opportunities within specific eCommerce channels
  • Analyse key competitor actions & strategies and emerging trends in eCommerce Marketing
  • Conduct promotional activity
  • Develop insights and provide recommendations for marketing strategies for partner sites
  • Support development of local platform marketing strategy, including assortment portfolio by partner, price-point guidelines, promotional guidelines, strategies to avoid channel conflict
 
 
You’ll Need
 
We’d love to have a chat if you’ve had 4 + years experience in Marketing with a focus on eCommerce or platform marketing specifically, and come from a Toys, Ad Agency, FMCG, Grocery, or large Retailer background
  • Detailed knowledge of digital marketing tools and best methodologies in the B2B landscape
  • Direct “hands-on keyboard” experience with digital media at B2B eCommerce accounts or external media agencies.
  • Experience with consumer-packaged goods strongly preferred
  • Deep solid understanding of large international eCommerce sites, including an understanding of market dynamics and key interdependencies
  • Your previous role focused on shopper-orientation and, customer-focus
  • Cross-functional collaboration experience with marketing functions, especially digital marketing (preferably performance marketing)
  • Strong willingness and proactive attitude to engage, spar and influence on key responsibilities
 
 
The good stuff you’ll get when you get the job
 
For all of your hard work, you will be rewarded with the opportunity to be part of a highly successful and fun business with products that you know and love. 
Successful employees appreciate
  • Products and plenty of perks
  • WFH/Office balance
  • Family Care Leave - enhanced paid leave options for those important times.
  • Insurances – everyone is covered by life and disability insurance
  • Wellness – wanting you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes.
 
Want to apply?
 
Please ensure ALL resumes are sent in WORD FORMAT ONLY.
Successful applications will be contacted by phone.

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